It's obvious that localization plays a pivotal role in any company looking to succeed at the international level. The importance of localization should be seen in the backdrop of it... read more →
While the words customer experience and customer service are often thrown around synonymously, they are vastly different. Customer service transpires through the buying process or when customers encounter a problem.... read more →
Businesses today are not bound by the physical boundaries of countries and market. This is evident from the fact that we can find the biggest brands from countries in the... read more →
If there’s one industry where how you treat customers matters the most, it is the Hospitality sector. The service and experience you offer not only determines if the customer is... read more →
Machine translation is touted to be the next big thing. By automating language translation, it promises to help you save time, money, and effort involved in understanding and replying to... read more →
Being a pioneer of technology and innovation, Japan surely knows a lot about doing things right. That includes customer service. But what surprises people most is how customer service adheres... read more →
For global businesses today, Germany represents an important market. But keeping German customers delighted isn't as easy as it seems. They have their own way of doing things and therefore,... read more →
Years back, customer-brand conversations were synonymous with one-way traffic. The brand would market, sell, give away discounts, sell more, and the customer wouldn’t think much about buying. The business landscape,... read more →