Arguably the biggest consumer market in the world, China is a goldmine for any consumer-oriented business. With a population of over a billion and a somewhat balanced age demographic, your... read more →
Excellent customer support is the focal point of every business operation. Owing to the fact, many companies are operating in-house multilingual customer call center while others are outsourcing this division.... read more →
Running a global business isn't easy. Not only do you have to manage operations and employees at a larger scale but also engage with customers from different cultural backgrounds. Customers... read more →
Peak or holiday seasons like Christmas or New Year, are most important seasons for e-retailers from sales and revenue point of view. During these periods, e-retailers plan to earn big... read more →
In today’s multicultural business environment, there’s no way you can undermine the importance of cultural awareness. Whether providing customer service in French, Spanish, Portuguese, Chinese, Arabic or any other foreign... read more →
For businesses with a global footprint, managing a geographically dispersed customer base means much more than overcoming language barriers. It also entails adapting to the cultural differences of your international... read more →
Years back, customer-brand conversations were synonymous with one-way traffic. The brand would market, sell, give away discounts, sell more, and the customer wouldn’t think much about buying. The business landscape,... read more →
In today’s global economy, where most businesses are aiming to capture international markets, bridging cultural and lingual gaps is not a choice but a necessity. However, there are some industries... read more →