In the last few years, technology has completely changed the way companies conduct their businesses. This is also true for small businesses as the requirement to be successful is not what it used to be in the past. Now technology has increased the reach of companies to virtually every part of the world. At the same time, there are challenges in meeting the requirements of multicultural clients.
It is imperative for small businesses to use new methods to communicate across different countries. Speaking another language is good for businesses as the benefits of knowing more than one language are well-attested.
One of the key reasons for small businesses to offer multilingual call center service is that of late most of the American and European markets have increasingly become diverse. Currently, there are more than 55 million Hispanics and 18 million Asians living in the U.S. This essentially means that there are millions of prospective customers in these countries whose native language is not English and if you don’t have a multilingual call center to support your customers, you are losing out on their business.
A company supported by a call center in Spanish will have a better chance of making inroads in the Hispanic dominated market of US. Similarly, businesses having a Japanese call center and Call Center China would have a firm footing in the Japanese and Chinese markets. Multilingualism will play a very important role in the foreseeable future because of the increased buying power of some of these non-English languages.
According to a UN report, more than 3% of the world’s population is living outside their native country. The communication and the internet revolution in the last decade have greatly empowered small companies to offer their products to the entire world. In order to engage effectively with these overseas customers, they require a multilingual call center customer service provider. Instead of engaging a large call center, start-ups should look at working with call centers that specialize in call center services for small businesses
Globalization has made the world seem much smaller and now the companies have started realizing that they need to expand internationally or lose out to those that will. As the companies plan to increase their customer base and supply chains on a global basis, the role of language becomes even more important. Multilingual call centers are better equipped to interact skillfully with all aspects of the business and possess a better understanding to use their professional knowledge to meet the business’s objectives.
In today’s global workforce, multilingual call center agents possess one of the most important sets of skills like cross-cultural aptitude, the ability to appreciate diverse cultures while functioning in an environment that is outside their comfort zone. The contemporary global marketplace is increasingly becoming competitive with so many companies struggling to retain their market share. In such an atmosphere, the ability to work effectively with people from different cultures and backgrounds and to communicate in a customer’s primary language is becoming an essential skill set.
To speak another language isn’t just limited to learning vocabulary and grammar. It also gives a new perspective of the world and helps in understanding and accepting the cultural diversities which is vital for expanding business in the international market, an advantage when you work with a multicultural and multilingual call center, especially the ones that offer call center services for small businesses.
Having an idea of the local culture of a country greatly helps companies to establish them in that particular market. They are also able to identify the preferences of a prospective client and avoid things that aren’t allowed in a particular culture. Those working in multilingual call centers are quite used to speaking two or more languages and understand the intricacies of communication between two cultures. They know from their experience about which situations require sensitivity and which call for being assertive.
Moreover, employees of multilingual call centers come from different cultural backgrounds that give these companies a potentially unique point by leveraging their knowledge to plan and execute their marketing campaigns, sales pitches, content, and infographics creation. Thus multilingual call centers that specialize in call center services for small businesses act as valuable assets for small businesses looking to span out globally.
The exposure to new languages could empower your thought process and make your team more creative by thinking outside the box. It’s a proven fact that multilingual speakers are by nature more tolerant and culturally sensitive than monolingual. A company that employs polyglots is likely to have a healthier and culturally inclusive environment, which is an essential ingredient for a company that intends to establish itself as an inclusive and a truly international workplace.
Multilingual call centers have their own pre-existing contacts that prove beneficial to companies in their own venture. With so much competition all around, retaining old customers and acquiring new ones have become must for the success of a small business.
According to a survey carried out by Kwintessential, every time a new language is added on the company’s website, the sales could increase by 100%. In other words, the key to establish your company as a global brand lies in reaching more customers in a new market. This is also the most economical way of increasing revenues. Customers generally repose more trust in companies which offer services in their language than those who don’t.
Increasing the Brand value
A multilingual call center adds a lot of value to a small business by connecting it with its potential customers that in turn creates a positive brand image.
Additionally, online multilingual customer support service provides a professional appearance to smaller companies by helping them to compete at par with the established giants in the market.
A professional multilingual call center keeps highly trained and skilled support staffs that are capable of meeting the requirements of their clients. A small company lacks the resources to set up its own multilingual call center support. Therefore, by utilizing the services of an established multilingual call center, it can save its precious resources for something else. However, preference should be to work with those that specialize and offer call center services for small businesses.
Being multilingual adds to the value of small companies in multiple ways. It makes them more approachable and creates an impression that they are ready to connect with people outside their comfort zone. Even overseas customers and partners begin to take them seriously. The availability of multilingual content also helps in making their online presence more visible and pronounced. It increases their probability of being seen in the online search by customers whose native language is other than English.
At LiveSalesman, we understand that business requirements of small businesses and start-ups can greatly differ from the large and established ones. Therefore, we have designed call center services for small businesses that cater to their special requirements. We also offer Multilingual call center support in over 30 European and Asian languages including Japanese Call Center services, Call Center in Spanish, Arabic Call Center and Chinese call center to name a few.