Having worked with many fashion e-businesses, we can say with confidence that Fashion cannot be sold simply by answering customer queries using scripted dialogue from a knowledge base, as done in a usual call center environment.
Shoppers, especially women, tend to seek advice or may need opinion when they shop for apparel, lingerie or other fashion items. While your current call center staff may have done well with typical post-sales questions like “What is my order status?’ “Should I buy this, or that” questions may leave them looking for answers. This interaction often requires true product experts who love to talk fashion!