Korea has risen immensely in importance as a target market for international brands. Over 80 million people world over speak Korean with sizeable populations of ethnic Koreans in the United States, Japan, China and Russia. Data suggests that less than 10% of Koreans know English. Now consider this. Different surveys reveal that there is an undeniably strong link between in-language customer service, content and a consumer’s likelihood of making a purchase. According to a survey of global web users, language affects the purchasing behaviours. 72.1% of consumers spend most or all of their time on websites in their own language. 72.4% of consumers said they would be more likely to buy a product with information in their own language. 56.2% of consumers said that the ability to obtain information in their own language is more important than price. That’s correct. More than half of consumers are willing to pay more if you are willing to give them information in their own languages. Customers expect to be able to contact a company with questions, special requests or problems related to ordering and are naturally more comfortable if they can communicate with customer service in their mother tongue.
If Korea is your target market, providing Customer and Sales support in Korean is essential to your success. We understand that it is a costly affair for businesses to internally hire Korean speaking agents and have them work during Korean business hours. Therefore, we offer a cost-effective solution to businesses wherein you can outsource your Korean Sales and Customer Service to us and we help you grow fast in the Korean market.
